About The cake escape

About The cake escape

Cafés throughout Essex have signed up to be part of a new and exciting project to encourage cycling around the county.

The cake escape, which launched in August 2013, is a joint venture between Essex County Council and Sustrans to increase the number of people cycling.

The challenge is simple. Participants apply on-line for a Loyalty log book, cycle to any of the Cycle Cafes signed up to the project and earn a reward stamp at the till after making a purchase. Each time a cyclist collects four stamps in the Loyalty log books, they will receive a free slice of cake at the next participating café they visit.

The cake escape hopes to encourage Essex residents to experience the best of local café culture, combined with a little exercise and exploration of the countryside.